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Playbook

Track every sale, server-side.

Server-side pixels for Shopify fire Meta, TikTok, Pinterest and Snapchat so conversions survive iOS and ad-blockers

Meta Conversions API TikTok Events API Pinterest conversions Snapchat conversions One dashboard

Browser pixels miss what you paid for.

Client-side pixels drop conversions to iOS and ad-blockers, so your platforms optimise on bad data

Dropped conversions

Blocked or expired browser pixels never report the sale you actually made.

Confused algorithms

Ad platforms optimise against incomplete data and spend into the wrong audiences.

Understated ROAS

You scale down winners because the dashboard cannot see their real return.

Your ads were flying half-blind.

Browser pixels lose conversions to iOS and ad-blockers, so platforms optimise on a low number. Server-side events report real sales.

Browser pixel

143

conversions reported

blocked by iOS & ad-blockers

Server-side

212

conversions captured

the real number

Recovered+69 sales your ads never saw

Sample data

Dozens

sales your pixel missed

Server-side

iOS and blocker proof

Deduped

no double counting

The fix

Events from the server, not the browser.

Conversions that actually arrive

Purchases fire server-side through Meta CAPI, TikTok Events, Pinterest, and Snapchat, landing even when the browser pixel is blocked.

  • Meta Conversions API
  • TikTok Events API
  • Pinterest Conversions
  • Snapchat Conversions
Attributionserver-side
Meta CAPI · Purchase212
TikTok Events · Purchase188
Pinterest · Checkout96

Sample data

One dashboard, honest numbers

Revenue, order-status funnel, units sold, best day, top products, revenue by country, any date range, matched to real payments.

  • Date-range reporting and best day
  • Status funnel, units and top products
  • Revenue by country and subscription share
Attributionserver-side
Meta CAPI · Purchase212
TikTok Events · Purchase188
Pinterest · Checkout96

Sample data

app.sling.cx
The Sling dashboard homepage with gross volume, orders, average order and conversion
Gross volume, orders, average order and conversion, matched to real payments.

Sample data

Every channel, covered.

Meta CAPI

Server-side purchases so Facebook and Instagram optimise on real data.

TikTok Events

Full-funnel events that survive the browser, straight to TikTok.

Pinterest Tag

Conversions tracked server-side for Pinterest campaigns.

Snapchat Pixel

Conversions tracked server-side for Snapchat campaigns.

One dashboard

Revenue, funnel and subscriptions in a single view, tied to real sales.

Questions.

iOS settings and ad-blockers block browser pixels, dropping conversions. Server-side events fire from our backend, so they report reliably.

Meta (Conversions API), TikTok (Events API), Pinterest and Snapchat, all configured in one place.

Revenue over any date range, an order-status funnel, units sold, best period, and subscription share, all matched to actual paid orders.

See every conversion again.